{"version":"https://jsonfeed.org/version/1","title":"Deepti Rao","home_page_url":"https://deeptirao.com","description":"Deepti Rao","author":{"name":"Deepti Rao"},"items":[{"id":"https://deeptirao.com/f/getting-started-with-a-content-marketing-plan","html_content":"<img src=\"https://img1.wsimg.com/isteam/getty/603859690\"/><p>In today’s fast-paced digital landscape, attention is the new currency—and marketing consultancy businesses that consistently capture it do so through one critical asset: a well-defined content strategy. Without a roadma...</p>","url":"https://deeptirao.com/f/getting-started-with-a-content-marketing-plan","title":"Getting Started with a Content Marketing Plan","summary":"In today’s fast-paced digital landscape, attention is the new currency—and marketing consultancy businesses that consistently capture it do so through one critical asset: a well-defined content strategy. Without a roadma...","date_modified":"2026-05-23T15:38:13Z"},{"id":"https://deeptirao.com/f/creating-a-logo-for-your-brand","html_content":"<img src=\"https://img1.wsimg.com/isteam/getty/1329687174\"/><p>In a world where consumers form opinions within milliseconds, your logo isn’t just an image—it's a silent ambassador of your brand identity. Whether someone encounters your business online or walks past your storefront i...</p>","url":"https://deeptirao.com/f/creating-a-logo-for-your-brand","title":"Creating a Logo for Your Brand","summary":"In a world where consumers form opinions within milliseconds, your logo isn’t just an image—it's a silent ambassador of your brand identity. Whether someone encounters your business online or walks past your storefront i...","date_modified":"2026-05-20T09:57:34Z"},{"id":"https://deeptirao.com/f/perceptual-maps-routing-content-strategy-toward-audience-mindset","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/1558cb21-4a80-43a4-a780-11bb09a8d1a8/Image_Perception%20Maps_Chai%20and%20Coffee%20Brands_B.png\"/><p>Most marketers rely on traffic numbers, bounce rates, and conversion percentages—but what if you’re only hearing half the story? While analytics tell you what users do, they rarely reveal why. That’s where perceptual map...</p>","url":"https://deeptirao.com/f/perceptual-maps-routing-content-strategy-toward-audience-mindset","title":"Perceptual Maps: Routing Content Strategy Toward Audience Mindset","summary":"Most marketers rely on traffic numbers, bounce rates, and conversion percentages—but what if you’re only hearing half the story? While analytics tell you what users do, they rarely reveal why. That’s where perceptual map...","date_modified":"2026-05-15T12:48:56Z"},{"id":"https://deeptirao.com/f/user-interviews-key-to-user-research","html_content":"<img src=\"https://img1.wsimg.com/isteam/getty/1369408412\"/><p>Unlock the Power of Real User Insights</p>","url":"https://deeptirao.com/f/user-interviews-key-to-user-research","title":"User Interviews: Key to User Research","summary":"Unlock the Power of Real User Insights","date_modified":"2026-04-21T11:52:22Z"},{"id":"https://deeptirao.com/f/user-research-with-surveys-the-foundation-of-content-strategy","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/1558cb21-4a80-43a4-a780-11bb09a8d1a8/Surveys%20-%20AI%20generated%20Images%20-%203.png\"/><p>User research isn't just a preliminary task; it is the bedrock of any successful marketing initiative. Launching a campaign without a deep understanding of the \"who\" and the \"why\" is essentially navigating without a map....</p>","url":"https://deeptirao.com/f/user-research-with-surveys-the-foundation-of-content-strategy","title":"User Research with Surveys","summary":"User research isn't just a preliminary task; it is the bedrock of any successful marketing initiative. Launching a campaign without a deep understanding of the \"who\" and the \"why\" is essentially navigating without a map....","date_modified":"2026-04-13T14:38:45Z"}]}